MANAGED ADVISORY SERVICE

Our highly personalised and bespoke Managed Advisory Service is our flagship offering which we believe sets us apart from our peers. This service necessarily involves the clients more within the investment process, including the strategic and tactical asset allocation calls from outset and at each review. We never forget that the money we manage belongs to our clients, and we appreciate that by their very nature – private clients unlike institutional clients, have a finite earnings life-span and a finite appetite for real risk. Capital preservation is therefore uppermost in our thinking, whilst seeking to achieve capital growth on a bespoke risk-adjusted basis.

All of the underlying investments and proposed changes within Managed Advisory portfolios are discussed and agreed with each client prior to the trades being made within each portfolio.

Whilst we will carefully determine each client’s appetite for risk along with their return objectives, and we will report our performance against a recognised industry benchmark, we do not hide behind benchmarks in declining markets because the aim of this service is to provide our clients with absolute returns, and not relative returns to a benchmark.

We do not concur with the belief that one should remain fully or predominantly fully invested in times where basic common sense suggests otherwise and thus we look to utilise the different asset classes (including cash) to avoid losses when we feel it appropriate to do so – even when recognised industry standard benchmark’s remain almost fully invested as is their propensity to do so on the basis that ‘equity investors’ are in it for the long term and are happy to accept short term losses. In harsh economic times, our high conviction style means that we are quite prepared to discuss divesting of equity assets, and any other asset class that we believe offers far more downside risk in the near term than upside potential. We are able to be nimble in this manner because we only look after a small and select handful of private clients and can therefore devote our fullest attention to each individual client.

Whilst we clearly cannot guarantee to either get into the market at the bottom or get out of the market at the top, we do try to steer our clients through appropriate asset classes during the cycle to protect capital and we can best do this by working closely with our clients and not having to remain within an accepted percentage (overweight or underweight) of a chosen benchmark – which we believe may skew the decision making process.